How To Increase Your Pharmacy's Google My Business Ranking

Ever searched for a local business and wondered why some show up higher than others? Wondering why your pharmacy is appearing lower than other pharmacies or isn't showing at all? It all comes down to Google My Business (GMB) rankings and how optimized your listing is through Google. GMB rankings are important with businesses in the USA receiving 26% of their views directly from these types of search results. We've put together some of the top tips for increasing your pharmacy's ranking on Google and helping you appear higher in local search results.

Claim Your Google My Business Listing

First and foremost, make sure that your pharmacy has claimed its Google My Business listing if it hasn't already. This can be done by searching for the business on Google and clicking "claim this business." You will need to have a Gmail account or use a phone number associated with the business to verify ownership.

Make sure that only one listing is appearing for your pharmacy and claim any duplicates if necessary.

Optimize Your Listing

Once you've claimed the listing, be sure to fill out all of the information as completely and accurately as possible. This includes adding a business description, hours of operation, photos, website URL, and more.

To fully optimize your listing you should have professional photos of your pharmacy taken. Listings with photos are 2x as likely to be considered reputable and get 35% more clicks.Photos can make a big difference in how your business ranks, so be sure to upload high-quality images that showcase your pharmacy and its products.

You can also add promotions, specials, sales, and events to your GMB listing to increase visibility.

Create Relevant Content

One of the most important things you can do to help improve your GMB ranking is to create high-quality content on your website that is relevant to your business. This content can be in the form of blog posts, articles, or videos and should target keywords that people are likely to search for when looking for a pharmacy like yours.

Make sure to use those keywords throughout your website's copy as well as in your titles and meta descriptions. These keywords are what Google will use to rank your listing and determine whether or not to show your pharmacy to searchers.

If your website already has a high-quality blog that is regularly updated, you should add the Google My Business badge to it. This will give people an easy way to find and connect with your business on GMB. Doing this also allows you to edit from within the dashboard if necessary so there's no need for updating content through multiple platforms which can hurt your ranking.

Ask For Review From Customers

Another great way to improve your GMB ranking is by getting reviews from your customers. Ask them to leave a review on Google and make it easy for them to do so. You can even offer an incentive, like a free product or service, for writing a review. If you have a Facebook page, consider asking customers to leave reviews on Google as well. Higher reviewed businesses are showcased higher on GMB and businesses with a lot of reviews receive priority ranking.

Respond to Questions and Complaints

Finally, be sure to respond to any customer questions or complaints that are posted online. This will show potential customers that you're engaged with your customers and care about providing excellent service. It will also help to improve your GMB ranking as it shows that you have a high-quality website with up-to-date information.

Make sure to set up email alerts for new comments or reviews on your listing so that you can respond promptly.

----

By following these tips, you'll be on your way to ranking higher on Google and getting more customers through your pharmacy's doors. As a pharmacy supply store, we succeed when pharmacies succeed. For more tips and tricks for helping your pharmacy succeed, be sure to check out our blog every week!