Tips For Competing With Large Scale Pharmacy Programs

If you own a smaller pharmacy or work at one, you may feel like you're constantly at a disadvantage when competing against larger pharmacy chains and programs, especially with Amazon entering the field. But don't worry; there are still plenty of ways for you to reach the top of your market and dominate your competition! Here are some essential strategies that smaller pharmacies can use to stay afloat and thrive in today's competitive landscape:

Focus On Customer Service

Smaller pharmacies can focus on providing superior customer service to stand out from larger pharmacy programs. Make sure that customers have a pleasant experience when visiting your store, and be sure to listen to their wants and needs. Offer helpful advice, answer questions thoroughly, and make sure they feel welcomed and appreciated. As larger pharmacies focus on digitizing everything, there are still customers who simply want to talk to someone about their prescriptions.

Leverage Technology

While offering a more personal touch, it's still important to take advantage of online platforms and mobile apps to compete with larger pharmacy programs. By creating a website, you can quickly reach a wider audience and make it easier for customers to order their prescriptions. Additionally, you can use social media and email to engage with customers and build brand awareness.

Internal technology can also be improved with patient management systems that can offer patient auto-refills, refill reminders, and flag patients that may need other medical services (i.e. flu shots, blood pressure tests, etc) all of which can help increase efficiency and accuracy.

Focus On Quality Products and Education

While larger pharmacy programs may have more generic drug options, smaller pharmacies can focus on providing unique products with higher quality ingredients, as well as offer a wider selection of specialty medicines. Additionally, you can provide educational content to customers about their medications and conditions, as well as offer private consultations with on-site pharmacists.

Offer Discounts

Discounts, promotions, and incentives are a great way to stand out from the competition. Offering discounts for loyalty or volume orders can help attract more customers and keep them coming back. Consider partnering with other local businesses to offer special deals or joint promotions.

Get Involved In Your Community

Building relationships with your local community is key to success in the pharmacy industry. Get involved in community events, sponsor local charities, and consider partnering with schools or healthcare organizations to build a more positive presence. Some ways you can get involved in your community include:

• Participating in health fairs
• Offering special discounts for students or seniors
• Volunteering at local events
• Collaborating with healthcare professionals and providers
• Hosting educational seminars or webinars

By taking on a more active role in your community, you can create a strong presence and establish trust and loyalty with your customers.

By focusing on customer service, leveraging technology, offering discounts, and getting involved in your community, you can compete with larger pharmacy programs and take the lead in your market. With the right strategies in place, you can make sure that your smaller pharmacy stands out from the competition and continues to thrive!